The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands...

Innovation offers many opportunities for corporations. That is beyond dispute. The only question is how to make the most of them. In this lecture, I show what the process of innovation entails; I give examples of successful and failed innovations and I discuss the current issues and trends in...

Innovation offers many opportunities for corporations. That is beyond dispute. The only question is how to make the most of them. In this lecture, I show what the process of innovation entails; I give examples of successful and failed innovations and I discuss the current issues and trends in...

This paper explores whether the manager’s physical office work environment can stimulate the manager’s creativity. A total of 60 managers from a large manufacturing company participated in the study. They rated the creativity potential and physical elements of office environments...

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and...

Kreativ-Prozesse - Denkwerkzeuge - Werkzeuge und Strukturen, mit denen systematisch Ideen entwickelt werden können - Methoden - Innovationsprozess - Design Thinking - Creative Problem Solving. "Der Leser erfährt genau, wann, wie und warum welche Vorgehensweise zum Einsatz kommt. Das ebenso...