The aim of this paper is to describe front-end activities in practice and get first hints for effects of the front end on project outcome and the meaning of contextual factors. The results of an exploratory study of fourteen product development projects are contrary to the wide-spread opinion...

This paper presents a heuristics-inducing method for generating initial ideas for opportunities. It consists of the presentation of snippets of theory and research, selected for their inspirational value and relevance to a particular industry, to business owners in that industry to brainstorm...

In a wide variety of settings, organizations generate a number of possible solutions to a problem--ideas--and then select a few for further development. We examine the effectiveness of two group structures for such tasks--the team structure, in which the group works together in time and space,...

We present the outcome of an idea market run for one of GE Energy's sub-businesses in July and August of 2006. GE Energy used this market to elicit and rank-order technology and product ideas from across the sub-business. In this experiment, we examine the behavior of traders that have submitted...

This paper explores whether the manager’s physical office work environment can stimulate the manager’s creativity. A total of 60 managers from a large manufacturing company participated in the study. They rated the creativity potential and physical elements of office environments shown in 25...