Search Results - subject:"Idea Generation"

Smart World: Breakthrough Creativity and the New Science of Ideas

Romm, David L. - In: Journal of Consumer Marketing 25 (2008) 4, pp. 263-264

Persistent link: https://www.econbiz.de/10014848671

POP!: Stand out in Any Crowd

McMellon, Charles - In: Journal of Consumer Marketing 24 (2007) 2, pp. 120-121

Persistent link: https://www.econbiz.de/10014848587

Idea Generation, Creativity, and Incentives

Toubia, Olivier - In: Marketing Science 25 (2006) 5, pp. 411-425

Idea generation (ideation) is critical to the design and marketing of new products, to marketing strategy, and to the … ideation incentives can improve creative output. I begin by studying the influence of incentives on idea generation using a … demonstrate that incentives do have the capability to improve idea generation, confirm the predictions from the theoretical …

Persistent link: https://www.econbiz.de/10008788216

Creative problem solving for managers : developing skills for decision making and innovation

Proctor, Tony - 2005 - 2. ed

Persistent link: https://www.econbiz.de/10002174960

The influence of ideas and the problem of a social science

Armour, Leslie - In: International Journal of Social Economics 31 (2004) March, pp. 389-416

The influence of ideas is a central but puzzling problem in the social sciences. Parsons insisted that ideas play a central role in social continuity as well as in social change. Basic ideas that organise experience become embedded in the public mind and structure the ways in which issues are...

Persistent link: https://www.econbiz.de/10008515772

The influence of ideas and the problem of a social science

Armour, Leslie - In: International Journal of Social Economics 31 (2004) 4, pp. 389-416

Persistent link: https://www.econbiz.de/10014805204

Knowledge that matters : Improving the effectiveness of innovation decisions

In: Strategic Direction 19 (2003) 11, pp. 33-35

By enabling the more effective transfer and application of knowledge, knowledge management solutions can undoubtedly enhance business performance – no more so than when effectively applied to the world of product innovation. The potential of such systems is highlighted by studies that show...

Persistent link: https://www.econbiz.de/10015009668

Innovation and growth : Ideas from those in the vanguard of innovation

In: Strategic Direction 19 (2003) 4, pp. 29-31

When it comes to Innovation, there are few certainties. However, two factors that are increasingly accepted, are that innovation is vital for business growth, but that the innovation process in most companies is poor.

Persistent link: https://www.econbiz.de/10015009706

Techniken des Business Mapping

Götze, Wolfgang - 2003

Lehrwerk zur modernen Kartographie mit Anwendungen in Verkehr, Tourismus, Handel, Dienstleistungen und Gesundheitswesen. Vorrangige Zielgruppe sind Studierende in interdisziplinären Studiengängen wie der Tourismus- und Verkehrswirtschaft, der Wirtschaftsinformatik und des...

Persistent link: https://www.econbiz.de/10014508195

Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Lilien, Gary L.; Morrison, Pamela D.; Searls, Kathleen; … - In: Management Science 48 (2002) 8, pp. 1042-1059

Traditional idea generation techniques based on customer input usually collect information on new product needs from a … effect of the lead user (LU) idea-generation process relative to more traditional methods. 3M is known for its innovation …

Persistent link: https://www.econbiz.de/10009208654