Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Identification with character"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
1
Audience characteristics
1
Bollywood movies
1
Brand placement
1
Cognition
1
Cognitive and emotional involvement
1
Consumer behaviour
1
Emotion
1
Film industry
1
Filmwirtschaft
1
Identification with character
1
Kognition
1
Konsumentenverhalten
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product Placement
1
Product placement
1
Social cognitive theory
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Arasu Balasubramaniam, Senthil
1
Jublee, Daniel Inbaraj
1
Lingam Kasilingam, Dharun
1
Natarajan, Thamaraiselvan
1
Stephen, Gladys
1
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
