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  • Search: subject:"Identity expression"
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Year of publication
Subject
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Employees 2 Extended theory of planned behavior 2 Identity expression 2 SEM 2 Social media 2 Brand image 1 Brand loyalty 1 Brand management 1 Consumer attitudes 1 Consumer behaviour 1 Corporate culture 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Markentreue 1 Personality psychology 1 Persönlichkeitspsychologie 1 Productivity 1 Produktivität 1 Social Web 1 Social web 1 Theorie 1 Theory 1 Unternehmenskultur 1 Verbrauchereinstellung 1 brand loyalty 1 identity expression 1 materialism 1 product-independent identity 1 self-linked products 1
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Online availability
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Free 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Article 1
Language
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English 3
Author
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Elving, Wim J. L. 2 Verhoeven, Joost W. M. 2 Tanner, Robin J 1 Weiss, Liad 1 Zoonen, Ward van 1 van Zoonen, Ward 1
Published in...
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International Journal of Management, Economics and Social Sciences (IJMESS) 1 International journal of management, economics and social sciences : IJMESS 1 Journal of consumer research : JCR ; an interdisciplinary journal 1
Source
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ECONIS (ZBW) 2 EconStor 1
Showing 1 - 3 of 3
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Identities without products : when the preference for self-linked products weakens
Weiss, Liad; Tanner, Robin J - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 896-915
Persistent link: https://www.econbiz.de/10015338626
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Understanding work-related social media use: An extension of theory of planned behavior
van Zoonen, Ward; Verhoeven, Joost W. M.; Elving, Wim J. L. - In: International Journal of Management, Economics and … 3 (2014) 4, pp. 164-183
This study examines the motives of employees to engage in work related social media use - i.e. the use of personal social media accounts to communicate about work-related issues. The theory of planned behavior (TPB) was used to explain this behavior. Because social media can enable users to...
Persistent link: https://www.econbiz.de/10010460750
Saved in:
Cover Image
Understanding work-related social media use : an extension of theory of planned behavior
Zoonen, Ward van; Verhoeven, Joost W. M.; Elving, Wim J. L. - In: International journal of management, economics and … 3 (2014) 4, pp. 164-183
This study examines the motives of employees to engage in work related social media use - i.e. the use of personal social media accounts to communicate about work-related issues. The theory of planned behavior (TPB) was used to explain this behavior. Because social media can enable users to...
Persistent link: https://www.econbiz.de/10010458588
Saved in:
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