Search Results - subject:"Image Effects"

The feel-good effect at mega sport events: recommendations for public and private administration informed by the experience of the FIFA World Cup 2006

Maennig, Wolfgang - 2008

One of the most important social effects of the 2006 football World Cup was the feel-good effect. The present contribution is one of the first to deal with the development of a general theory for the management of feel-good effects and systematically analyses the influencing factors taking the...

Persistent link: https://www.econbiz.de/10010263780

The Feel-good Effect at Mega Sports Events. Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006

Maennig, Wolfgang; Porsche, Marcel - Institut für Außenhandel und Wirtschaftsintegration, … - 2008

-good Effect, Sports Economics, World Cup, Mega-Events; Image Effects, Public Viewing JEL classification: H83, L83, M14 Version …, social, feel-good, and/or image effects (BAADE & MATHESON, 2002). Such effects of mega events, which in economic analyses …

Persistent link: https://www.econbiz.de/10005642357

The Feel-good Effect at Mega Sports Events. Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006

Maennig, Wolfgang; Porsche, Marcel - International Association of Sport Economists - IASE; … - 2008

Persistent link: https://www.econbiz.de/10005812934

Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective

Dietl, Helmut; Schweizer, Nicolas - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 36-56

Persistent link: https://www.econbiz.de/10011503985

Perception of odd prices in a Post-Soviet country : an impact of the ideology of planned economy

Dikcius, Vytautas; Katkuviene, Kristina - In: Journal of business economics and management 15 (2014) 2, pp. 356-368

Persistent link: https://www.econbiz.de/10010376624