Search Results - subject:"Image theory"

What makes tourists adopt smart hospitality? : an inquiry beyond the technology acceptance model

Liu, Yuqing; Henseler, Jörg; Liu, Yide - In: Digital business 2 (2022) 2, pp. 1-10

acceptance model (TAM) and image theory. With a sample of 348 respondents in Macau, this study tested the model using partial … analysis, indirect effects made up of significant direct effects and assigned them to TAM, image theory, and a combination of …

Persistent link: https://www.econbiz.de/10013477604

Understanding the effect of place image and knowledge of tourism on residents' attitudes towards tourism and their word-of-mouth intentions : evidence from Seville, Spain

Stylidis, Dimitrios; Dominguez Quintero, Ana Maria - In: Tourism planning & development 19 (2022) 5, pp. 433-450

Persistent link: https://www.econbiz.de/10013457472