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Search: subject:"Imagery and analytical attributes"
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The effects of regulatory focus and mixed valence
imagery
and
analytical
attributes
on product decisions
Roy, Rajat
- In:
Marketing Intelligence & Planning
35
(
2017
)
3
,
pp. 397-407
is novel as it addresses lack of research that engages
imagery
and
analytical
attributes
with different valences, and …
Persistent link: https://www.econbiz.de/10014947149
Saved in:
2
The effects of regulatory focus and mixed valence
imagery
and
analytical
attributes
on product decisions
Roy, Rajat
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
Saved in:
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