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~type_genre:"Article in journal"
~subject:"Intangible assets"
~person:"Hult, G. Tomas M."
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Hult, G. Tomas M.
Haskel, Jonathan
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Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
2
An abnormally abnormal intangible : stock returns on customer satisfaction
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 122-125
Persistent link: https://www.econbiz.de/10011591216
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