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  • Search: subject:"Immersive Technology"
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Year of publication
Subject
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Virtual reality 5 Virtuelle Realität 5 Immersive technology 4 Brand experience 2 Consumer behaviour 2 Engagement 2 Extended reality 2 Holiday behaviour 2 Konsumentenverhalten 2 Tourism 2 Tourismus 2 Urlaubsverhalten 2 Virtual store 2 Augmented reality 1 Bibliometrics 1 Bibliometrie 1 Brand 1 Brand image 1 Brand management 1 Customer experience 1 Customer satisfaction 1 Designation of origin 1 Destination image 1 Destination management 1 Destinationsmanagement 1 Familiarity 1 Google Earth 1 Herkunftsbezeichnung 1 Immersive Technology 1 Kundenzufriedenheit 1 Markenartikel 1 Markenführung 1 Markenimage 1 Marketing 1 Metaverse 1 Mixed reality 1 Sense of presence 1 Sickness 1 Social Interaction 1 Social relations 1
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Online availability
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Free 6 CC license 2
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 Article 1
Language
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English 6
Author
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Jeon, Joo-Eon 2 Anaya-Sánchez, Rafael 1 Bansal, Sanchita 1 Kanakarn Phanniphong 1 Khahan Na-Nan 1 Lim, Weng Marc 1 Matěj Hirnšal 1 Molinillo, Sebastian 1 Nangia, Priya 1 Nutt Jaturat 1 Potdar, Vidyasagar 1 Pratisto, Eko Harry 1 Rejón-Guardia, Francisco 1 Shifali Singh 1 Sureerut Inmor 1 Thompson, Nik 1
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Published in...
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Global Business & Finance Review (GBFR) 1 Global business and finance review 1 Global business and organizational excellence : GBOE 1 Information technology & tourism 1 International journal of contemporary hospitality management 1 Journal of open innovation : technology, market, and complexity 1
Source
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ECONIS (ZBW) 5 EconStor 1
Showing 1 - 6 of 6
Cover Image
Unveiling the metaverse : the mediating role of social interaction in enhancing tourism experiences
Sureerut Inmor; Khahan Na-Nan; Kanakarn Phanniphong; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11
This study explores the influence of metaverse experiences and social interaction on tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations...
Persistent link: https://www.econbiz.de/10015358568
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The bright and dark side of metaverse marketing
Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82
Persistent link: https://www.econbiz.de/10015332434
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Impact of virtual reality experiences on destination image and visit intentions : the moderating effects of immersion, destination familiarity and sickness
Anaya-Sánchez, Rafael; Rejón-Guardia, Francisco; … - In: International journal of contemporary hospitality management 36 (2024) 11, pp. 3607-3627
Persistent link: https://www.econbiz.de/10015141935
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Conceptualization and development of a scale for brand experience in extended reality
Jeon, Joo-Eon - In: Global Business & Finance Review (GBFR) 28 (2023) 6, pp. 1-22
in XR (BXIXR) and a BXIXR scale by conducting a review of marketing research and immersive technology. Adhering to the …
Persistent link: https://www.econbiz.de/10015098765
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Cover Image
Conceptualization and development of a scale for brand experience in extended reality
Jeon, Joo-Eon - In: Global business and finance review 28 (2023) 6, pp. 1-22
in XR (BXIXR) and a BXIXR scale by conducting a review of marketing research and immersive technology. Adhering to the …
Persistent link: https://www.econbiz.de/10014443247
Saved in:
Cover Image
Immersive technologies for tourism : a systematic review
Pratisto, Eko Harry; Thompson, Nik; Potdar, Vidyasagar - In: Information technology & tourism 24 (2022) 2, pp. 181-219
Persistent link: https://www.econbiz.de/10013433710
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