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~subject:"Innovation management"
~person:"Mu, Jifeng"
~person:"Toaldo, Ana Maria Machado"
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Innovation management
Marketing management
8
Marketingmanagement
8
Innovation
6
Innovationsmanagement
6
Firm performance
4
Unternehmenserfolg
4
New product development
3
Produktentwicklung
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Mu, Jifeng
Toaldo, Ana Maria Machado
Pfeffermann, Nicole
11
Brem, Alexander
6
Herstatt, Cornelius
6
Minshall, Tim
5
Chung, Goo Hyeok
4
Lin, Haifen
4
Mortara, Letizia
4
Ahlers, Grit Mareike
3
Bruhn, Manfred
3
Choi, Jin Nam
3
Dhir, Sanjay
3
Didonet, Simone Regina
3
Dogbe, Courage Simon Kofi
3
Hult, G. Tomas M.
3
Hülsmann, Michael
3
O'Cass, Aron
3
Pomegbe, Wisdom Wise Kwabla
3
Rüdiger, Mathias
3
Shiwangi Singh
3
Slacik, Imke
3
Su, Jingqin
3
Tidd, Joseph
3
Vrontis, Demetris
3
Wilden, Ralf
3
Zhang, Jing
3
Zhou, Kevin Zheng
3
Aspara, Jaakko
2
Aumayr, Klaus J.
2
Baek, Chulwoo
2
Bamfo, Bylon Abeeku
2
Bang, Nguyen
2
Behl, Ramesh
2
Belz, Christian
2
Berndt, Ralph
2
Berthon, Pierre R.
2
Bodlaj, Mateja
2
Bölling, Christoph
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Industrial marketing management : the international journal for industrial and high-tech firms
2
IEEE transactions on engineering management : EM
1
International journal of business innovation and research
1
Journal of marketing communications
1
Public management review
1
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ECONIS (ZBW)
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Public service performance from the perspective of marketing and innovation capabilities
Teixeira Filho, Clóvis
;
Stocker, Fabricio
;
Toaldo, Ana …
- In:
Public management review
24
(
2022
)
4
,
pp. 558-578
Persistent link: https://www.econbiz.de/10013164692
Saved in:
2
The innovation orientation influence on architectural marketing capabilities and the impact on innovation performance
Pscheidt-Gieseler, Tatiane Cristina
;
Didonet, Simone Regina
- In:
International journal of business innovation and research
15
(
2018
)
3
,
pp. 277-300
Persistent link: https://www.econbiz.de/10011954642
Saved in:
3
Integrated marketing communication in hospitality SMEs : analyzing the antecedent role of innovation orientation and the effect on market performance
Pisicchio, Antonio C.
;
Toaldo, Ana Maria Machado
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 742-761
Persistent link: https://www.econbiz.de/10012653587
Saved in:
4
Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng
- In:
IEEE transactions on engineering management : EM
64
(
2017
)
4
,
pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
Saved in:
5
Strategic orientation and new product development performance : the role of networking capability and networking ability
Mu, Jifeng
;
Thomas, Ellen
;
Peng, Gang
;
Di Benedetto, C. …
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 187-201
Persistent link: https://www.econbiz.de/10011738534
Saved in:
6
Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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