Holmes, Terence L.; Srivastava, Rajesh - In: Journal of Business & Industrial Marketing 14 (1999) 5/6, pp. 390-402
Though the popular business press and many EDI industry practitioners have repeatedly heralded the explosive growth of EDI, the diffusion of this technology has never reached predicted levels. Seeks to fill this gap in the EDI literature by investigating how two variables (relational norms and...