Asenkerschbaumer, Michael; Greven, Andrea; Brettel, Malte - In: International Entrepreneurship and Management Journal 20 (2023) 1, pp. 55-88
Implementation intentions, as conceptualized in the Rubicon model of action phases, facilitate the initiation of … intended action. As a self-regulatory strategy, implementation intentions avoid the shortcoming of intention models (i … intention. While early studies have shown the efficacy of implementation intentions in complex settings such as entrepreneurship …