Search Results - subject:"Importance–performance map analysis (IPMA)"

Combined importance-performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS-SEM) : a SmartPLS 4 tutorial

Sarstedt, Marko; Richter, Nicole Franziska; Hauff, Sven; … - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 746-760

Persistent link: https://www.econbiz.de/10015138132

Sustainability-oriented innovation in retailing

Gil Saura, Irene; Ruiz-Molina, Mª Eugenia; Berenguer … - In: Psychology & marketing 41 (2024) 2, pp. 240-253

Persistent link: https://www.econbiz.de/10014467490

Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

Sarstedt, Marko; Richter, Nicole F.; Hauff, Sven; … - In: Journal of Marketing Analytics 12 (2024) 4, pp. 746-760

Recent research on partial least squares structural equation modeling (PLS–SEM) extended the classic importance–performance … map analysis (IPMA) by taking the results of a necessary condition analysis (NCA) into consideration. By also highlighting …

Persistent link: https://www.econbiz.de/10015398844

The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework

Haverila, Matti; Haverila, Kai Christian; Twyford, … - In: European journal of management studies : EJMS 28 (2023) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10014288278

Unobserved heterogeneity in music festivalgoers' experience processing

Chen, Li-Hsin - In: Tourism management perspectives : TMP 44 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013494145

Digitalization adoption for digital economy : an examination of Malaysian small medium-sized enterprises through the technology-organization-environment framework

Low, Mei Peng; Choon Sen Seah; Cham, Tat Huei; Sian … - In: Business process management journal 28 (2022) 7, pp. 1473-1494

Persistent link: https://www.econbiz.de/10014230474

Causal-predictive model of customer lifetime/influence value : mediating roles of memorable experiences and customer engagement in hotels and airlines

Noppadol Manosuthi; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 38 (2021) 5, pp. 461-477

Persistent link: https://www.econbiz.de/10012607328

Health and cosmetics : investigating consumers' values for buying organic personal care products

Ezlika Ghazali; Soon, Pat Chen; Mutum, Dilip S.; Bang, … - In: Journal of retailing and consumer services 39 (2017), pp. 154-163

Persistent link: https://www.econbiz.de/10011747770

Gain more insight from your PLS-SEM results : The importance-performance map analysis

Ringle, Christian M.; Sarstedt, Marko - In: Industrial Management & Data Systems 116 (2016) 9, pp. 1865-1886

Purpose The purpose of this paper is to introduce the importance-performance map analysis (IPMA) and explain how to use …

Persistent link: https://www.econbiz.de/10014826197