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  • Search: subject:"Impoverished consumers: vulnerable market segments"
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Subject
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BoP marketing 2 CSR in Marketing 2 Impoverished consumers: vulnerable market segments 2 Institutional Theory 2 Marketing ethics 2 Transformative Justice 2 Corporate Social Responsibility 1 Corporate social responsibility 1 Economic ethics 1 Gerechtigkeit 1 Justice 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Theorie 1 Theory 1 Wirtschaftsethik 1
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Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1 Undetermined 1
Author
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Facca-Miess, Tina 1 Facca-Miess, Tina M. 1 Laczniak, Gene 1 Laczniak, Gene R. 1 Santos, Nicholas 1 Santos, Nicholas J. C. 1
Published in...
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Journal of Business Ethics 1 Journal of business ethics : JOBE 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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The “Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing
Santos, Nicholas; Laczniak, Gene; Facca-Miess, Tina - In: Journal of Business Ethics 126 (2015) 4, pp. 697-707
Writing in the Business and Politics, Santos and Laczniak (Business and Politics 14(1) <CitationRef CitationID="CR37">2012</CitationRef>) formulated a normative, ethical approach to be followed when marketers e ngage impoverished market segments. It is labeled the integrative justice model (IJM). As noted below, that approach called for...</citationref>
Persistent link: https://www.econbiz.de/10011155298
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Cover Image
The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.; Laczniak, Gene R.; Facca-Miess, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
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