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Data mining 1 Improved Apriori algorithm 1 Mobile e-commerce 1 Recommendation system 1
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research-article 1
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English 1
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Guo, Yan 1 Li, Xin 1 Wang, Minxi 1
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Industrial Management & Data Systems 1
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Application of an improved Apriori algorithm in a mobile e-commerce recommendation system
Guo, Yan; Wang, Minxi; Li, Xin - In: Industrial Management & Data Systems 117 (2017) 2, pp. 287-303
overload by a mobile e-commerce recommendation system using an improved Apriori algorithm. Design/methodology/approach Combined … with the characteristics of the mobile e-commerce, an improved Apriori algorithm was proposed and applied to the …. Finally, a Taobao online dress shop is used as an example to prove the effectiveness of an improved Apriori algorithm in the …
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