Purpose This study differentiates pure impulse buying behaviour from suggestive impulse buying behaviour in using … promotional offers along with the mediating effects of impulse buying intention (IBI) and user satisfaction (US), using the app … IBI. The SEM results for pure impulse buying showed that, except for layout, the remaining variables have a positive …

social networking sites on Impulse Buying Behavior (IBB) among customers is challenging for businesses and significant for … media on Impulse Buying Behavior (IBB) among customers in Saudi Arabia. The present quantitative study was conducted by …) significantly influenced Impulse Buying Intention (IBI), but no effect was reported by the Social Media Community (SMC) on Impulse …

social networking sites on Impulse Buying Behavior (IBB) among customers is challenging for businesses and significant for … media on Impulse Buying Behavior (IBB) among customers in Saudi Arabia. The present quantitative study was conducted by …) significantly influenced Impulse Buying Intention (IBI), but no effect was reported by the Social Media Community (SMC) on Impulse …

2023, we employ a Panel Vector Error Correction Model (VECM) alongside panel impulse response analysis to assess both short …

from online survey shows that service convenience significantly impacts impulse buying through perceived value and e …-trust. Perceived value and e-trust act as intermediaries for service convenience in impulse buying. While perceived value positively … framework linking service convenience and impulse buying, and challenging previous research on destination image and impulse …