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Beziehungsmarketing 1 Consumer behaviour 1 Impulse purchase behavior 1 In-store promotions 1 Konsumentenverhalten 1 Ladengestaltung 1 Multilevel structural equation modeling 1 Relationship marketing 1 Sales promotion 1 Salespeople 1 Salesperson interactions 1 Secondary customers 1 Store ambience 1 Store crowd 1 Store design 1 Structural equation model 1 Strukturgleichungsmodell 1 Verkaufsförderung 1 Verkaufspersonal 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Bellamkonda, Raja Shekhar 1 Bhukya, Ramulu 1 Katakam, Bharath Shashanka 1 Samala, Nagaraj 1
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka; Bhukya, Ramulu; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
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