Search Results - subject:"Impulsive Buying Behaviour"

Role of e-shopping orientation and trust in predicting impulsive buying behaviour: A study based on members of Generation Y in India

John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de Métodos Cuantitativos para la Economía y … 37 (2024), pp. 1-10

environment by exploring the relationship between E-Shopping Orientation, Trust and Impulsive Buying Behaviour. The focus of the … Impulsive Buying Behaviour was found to be not statistically significant, the indirect effect was found to be significant. This … suggests that Trust fully mediates the relationship between E-Shopping Orientation and Impulsive Buying Behaviour. In addition …

Persistent link: https://www.econbiz.de/10015324882

Is 'she' more impulsive (to pleasure) than 'him' during livestream e-commerce shopping?

Huang, Qianru; Omkar Dastane; Cham, Tat Huei; Cheah, Jun-Hwa - In: Journal of retailing and consumer services 78 (2024), pp. 1-19

Persistent link: https://www.econbiz.de/10015084892

Role of e-shopping orientation and trust in predicting impulsive buying behaviour : a study based on members of Generation Y in India

John, Annie; Mathew, Jain; Nair, Sridevi - In: Revista de métodos cuantitativos para la economía y … 37 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014635523

E-shopping orientation, trust and impulse buying in the online context : a study based on female members of Generation Z in India

John, Annie; Mathew, Jain; Nair, Sridevi - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 55-67

Persistent link: https://www.econbiz.de/10015066816

The role of internet celebrities in purchase intention and impulse buying

Moslehpour, Massoud; Dadvari, Alaleh; Lin, Pei-Kuan; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 141-163

Persistent link: https://www.econbiz.de/10015065513

Social commerce and online impulsive buying behaviour among students in Nigerian tertiary institutions

Gbandi, Eleazar Chibuzor; Ugbechie, Kingsley Chibuike - In: Manthan : journal of commerce and management 10 (2023) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10014372857

A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India

Rajarathinam, Krishna Kumar; Rathinam, Logu; Parayitam, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 48-76

Persistent link: https://www.econbiz.de/10014318181

Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers

Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Arab Economic and Business Journal 12 (2017) 1, pp. 29-43

has been drawn between impulsive buying behaviour and various intrinsic factors across males and females taken as two … buying behaviour. The present study has significant bearing in consumer world as it has highlighted through a model for how … application of Structural Equation Modeling disintegrated intrinsic factors into positive and negative influencers of [62TD$DIF]impulsive …

Persistent link: https://www.econbiz.de/10011936894

Role of intrinsic factors in impulsive buying decision : an empirical study of young consumers

Sofi, Shakeel Ahmad; Nika, Fayaz Ahmad - In: Arab economic and business journal 12 (2017) 1, pp. 29-43

Persistent link: https://www.econbiz.de/10011820769

Influence of personality on impulsive buying behaviour among Indonesian young consumers

Hendrawan, Dimas; Nugroho, Dian Ari - In: International journal of trade and global markets 11 (2018) 1/2, pp. 31-39

Persistent link: https://www.econbiz.de/10011973782