Search Results - subject:"In‐depth interviews"

Dramaturgy of a campaign : viewing the advertising agency process as a theatrical production

Meyer, Heather M.; Schulz, Steven A. - In: Journal of promotion management : JPM 23 (2017) 4, pp. 504-520

Persistent link: https://www.econbiz.de/10011799264

Identifying Flow in Video Games: Towards a New Observation-Based Method

Borderie, Joceran; Michinov, Nicolas - In: International Journal of Gaming and Computer-Mediated … 8 (2016) 3, pp. 19-38

experience behavior pattern and a related coding scheme. In-depth interviews were then conducted to determine whether episodes …

Persistent link: https://www.econbiz.de/10012044955

Perspectives on social impact measurement and non-profit organisations

Polonsky, Michael Jay; Landreth Grau, Stacy; McDonald, … - In: Marketing Intelligence & Planning 34 (2016) 1, pp. 80-98

/methodology/approach – The paper includes 19 in-depth interviews of non-profit professionals in the USA and Australia. Respondents included non …-profit managers, foundation managers and consultants in both countries. Findings – The in-depth interviews found that in both …

Persistent link: https://www.econbiz.de/10014947485

Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation

Jain, Varsha; Roy, Subhadip; Damle, Neha; Jagani, Kyati - In: Health marketing quarterly 33 (2016) 3, pp. 239-254

Persistent link: https://www.econbiz.de/10011584750

Perspectives on social impact measurement and non-profit organisations

Polonsky, Michael J.; Grau, Stacy Landreth; McDonald, … - In: Marketing intelligence & planning 34 (2016) 1, pp. 80-98

Persistent link: https://www.econbiz.de/10011459198

Men's entry into female dominated professions : challenges for women

Ali, Rabia; Saeed, Farah - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 267-277

Persistent link: https://www.econbiz.de/10011636921

Major Change in the Quality Management of the Qualitative Market Research

Balan, Carmen - In: Amfiteatru Economic Journal 11 (2009) 26, pp. 314-322

The goal of the present article is to explore a major change in the quality management of a distinct category of services, respectively the qualitative research. The essence of the change consists in the creation of an international standard aiming to increase the quality and professionalism of...

Persistent link: https://www.econbiz.de/10011724696

Major Change in the Quality Management of the Qualitative Market Research

Balan, Carmen - In: The AMFITEATRU ECONOMIC journal 11 (2009) 26, pp. 314-322

Persistent link: https://www.econbiz.de/10004994257

Communicating packaging eco-friendliness : An exploration of consumers’ perceptions of eco-designed packaging

Magnier, Lise; Crié, Dominique - In: International Journal of Retail & Distribution Management 43 (2015) 4/5, pp. 350-366

/methodology/approach – Results were reached through qualitative methods. A phenomenological approach consisting of eight in-depth interviews has been …

Persistent link: https://www.econbiz.de/10014804372

Communicating packaging eco-friendliness : an exploration of consumers’ perceptions of eco-designed packaging

Magnier, Lise; Crié, Dominique - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 350-366

Persistent link: https://www.econbiz.de/10011298831