Search Results - subject:"In-Store Communication"

Marketing mix effects on private labels brand equity

Abril Barrie, Carmen; Rodriguez-Cánovas, Belén - In: European Journal of Management and Business Economics … 25 (2016) 3, pp. 168-175

The present study explores some marketing mix effects on private labels brand equity creation. The research aims to study the effect of some elements under retailer's direct control such as in-store communications, in-store promotions and distribution intensity as well as other general marketing...

Persistent link: https://www.econbiz.de/10011946122

Marketing mix effects on private labels brand equity

Abril Barrie, Carmen; Rodriguez-Cánovas, Belén - In: European journal of management and business economics : … 25 (2016) 3, pp. 168-175

Persistent link: https://www.econbiz.de/10011822043

Frontline employees as corporate social responsibility (CSR) ambassadors : a quasi-field experiment

Edinger-Schons, Laura Marie; Lengler-Graiff, Lars; … - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 359-373

Persistent link: https://www.econbiz.de/10012030721

The flagship stores as sustainability communication channels for luxury fashion retailers

Arrigo, Elisa - In: Journal of retailing and consumer services 44 (2018), pp. 170-177

Persistent link: https://www.econbiz.de/10011904369

In-store communication to improve the customer experience

Melia, Monia; Colurcio, Maria; Caridà, Angela - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 55-70

Persistent link: https://www.econbiz.de/10010474330