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Search: subject:"In-feed social ads"
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Brand image
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In-feed social ads
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The interplay of nostalgic ad content types, narrative person, social belonging, and brand identification in shaping masstige brand passion
Gilal, Naeem Gul
;
Zhang, Jian
;
Gilal, Faheem Gul
; …
- In:
Journal of retailing and consumer services
86
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015441898
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2
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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