Osman, Syuhaily; Sim Ong, Fon; Nor Othman, Md; Wei … - In: Journal of Islamic Marketing 5 (2014) 2, pp. 178-197
Purpose – The purpose of this paper is to examine the influence of atmospherics on in-store behaviour among Malay … perceptions of atmospherics exerted a positive influence on mood, which, in turn, affected in-store behaviour. Based on stimulus …
