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  • Search: subject:"Inbound Marketing"
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Year of publication
Subject
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Marketing 8 Marketing management 7 Marketingmanagement 7 inbound marketing 7 Internet marketing 6 Online-Marketing 6 Inbound Marketing 4 Outbound Marketing 4 Beziehungsmarketing 3 E-Mail-Marketing 3 E-commerce 3 Electronic Commerce 3 Inbound marketing 3 Relationship marketing 3 Social Web 3 Social web 3 content marketing 3 Artificial intelligence 2 Automation 2 Automatisierung 2 Buyer Persona 2 CRM Customer Relationship Management 2 Computerunterstütztes Verfahren 2 Consumer behaviour 2 Content Marketing 2 Customer Experience 2 Customer Journey 2 Datenschutz und rechtskonforme Marketing Automation 2 Konsumentenverhalten 2 Künstliche Intelligenz 2 Künstliche Intelligenz in Marketing und Vertrieb 2 Lead Assignment 2 Lead Management 2 Lead Management Automation 2 Lead Nurturing und Scoring 2 Lead Scoring 2 Marketing Cloud 2 Marketing-Automation-ProjektAccount-based Marketing 2 Multichannel Marketing 2 Online retailing 2
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Online availability
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Free 8 Undetermined 8 CC license 2
Type of publication
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Article 11 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 Aufsatzsammlung 3 Article 1
Language
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English 9 German 4 Undetermined 3
Author
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Hannig, Uwe 2 Yaneva, Ralitsa 2 Agnihotri, Raj 1 Almeida, Marcos Inácio Severo de 1 Anabir, Hajar 1 Arunachalam, S. 1 Benabdelouahed, Redouane 1 Bleoju, Gianita 1 CAPATINA, Alexandru 1 Capatina, Alexandru 1 Dach, Christian 1 Dakouan, Chouaib 1 Davidavičius, Sigitas 1 Durst, Carolin 1 Erdmann, Anett 1 GERU, Marius 1 Hünermund, Ute 1 Jones, Kevin 1 Lesca, Nicolas 1 Luigi, DUMITRESCU 1 Mihai, TICHINDELEAN 1 Ponzoa, José M. 1 RUSU, Ema 1 Rancati, Elisa 1 Royo-Vela, Marcelo 1 Silva, Nôga Simões De Arruda Corrêa da 1 Simona, VINEREAN 1 Vieira, Valter Afonso 1 Vinerean, Simona 1
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Expert journal of marketing 2 Journal of business research : JBR 1 Journal of marketing for higher education 1 Journal of the Academy of Marketing Science 1 MPRA Paper 1 Revista Economica 1 Risk in Contemporary Economy 1 Springer eBook Collection 1 Technological forecasting & social change : an international journal 1 UTMS Journal of Economics 1 UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe 1 Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas 1 essentials 1
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Source
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ECONIS (ZBW) 12 RePEc 3 EconStor 1
Showing 1 - 10 of 16
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Peculiarities of online user’s content search in the context of inbound marketing
Davidavičius, Sigitas - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 502-508
through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a … concept of inbound marketing and analyzes the theoretical aspects of its tactical activities, such as content marketing …
Persistent link: https://www.econbiz.de/10015188231
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B2B Digital Marketing Playbook : Strategie – Toolbox – Best Practices
Durst, Carolin (ed.) - 2025 - 2., überarbeitete und erweiterte Auflage
Teil I Strategisches Marketing: Positionierung / Marketingziele / Customer Insights und Buyer Personas / Content Marketing / Dein Inbound-Outbound-Mix / Marketing und Sales Alignment -- Teil II Deine Marketing Toolbox: Website & Corporate Blog / E-Mail-Marketing / Videomarketing / Webinare /...
Persistent link: https://www.econbiz.de/10015340065
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Inbound-Marketing für B2B-Unternehmen : Neukunden digital gewinnen
Dach, Christian - 2023
Einführung -- Inbound- vs. Outbound-Leadgenerierung -- Buying Personas und Customer Journeys -- Inbound-Marketing …Dieses essential erläutert, wie B2B-Unternehmen Inbound-Marketing erfolgreich umsetzen können, um ihre … Inbound- vs. Outbound-Leadgenerierung Buying Personas und geeignete Kommunikationskanäle Inbound-Marketing …
Persistent link: https://www.econbiz.de/10014327462
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Online marketing model for evaluating the effectiveness of companies' relationships with end customers
Yaneva, Ralitsa - In: UTMS Journal of Economics 11 (2020) 1, pp. 93-107
A model for creating effective relations, based on inbound marketing, enables established companies which operate in …
Persistent link: https://www.econbiz.de/10014465795
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Online marketing model for evaluating the effectiveness of companies' relationships with end customers
Yaneva, Ralitsa - In: UTMS journal of economics / University of Tourism and … 11 (2020) 1, pp. 93-107
A model for creating effective relations, based on inbound marketing, enables established companies which operate in …
Persistent link: https://www.econbiz.de/10012297269
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Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib; Benabdelouahed, Redouane; Anabir, Hajar - In: Expert journal of marketing 7 (2019) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10012217280
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Marketing und Sales Automation : Grundlagen - Umsetzung - Anwendungen
Hannig, Uwe (ed.) - 2021 - 2., aktualisierte und erweiterte Auflage
Dieses Buch erklärt die Werkzeuge und Prozesse der Marketing Automation und zeigt, wie die Implementierung und der erfolgreiche Einsatz in der Praxis gelingen. Experten aus der Praxis berichten von ihren Erfahrungen, geben Tipps und Hilfestellungen und zeigen Anwendungsfälle zur Automation...
Persistent link: https://www.econbiz.de/10011955407
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Marketing und Sales Automation : Grundlagen - Umsetzung - Anwendungen
Hannig, Uwe (ed.) - 2021 - 2., aktualisierte und erweiterte Auflage
-- Internationalisierung mit Inbound Marketing und Marketing Automation stärken -- Integration von Marketing und Vertrieb durch Automation …
Persistent link: https://www.econbiz.de/10012596885
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Digital inbound marketing : measuring the economic performance of grocery e-commerce in Europe and the USA
Erdmann, Anett; Ponzoa, José M. - In: Technological forecasting & social change : an … 162 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665481
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Content marketing strategy : definition, objectives and tactics
Vinerean, Simona - In: Expert journal of marketing 5 (2017) 2, pp. 92-98
, product, services, or other entity. To this extent, digital inbound marketing encourages a customer-centric perspective in … component of digital inbound marketing that creates value and engagement for consumers is content marketing. The aim of this …
Persistent link: https://www.econbiz.de/10011863306
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