Beisecker, Sven; Schlereth, Christian - In: Psychology & Marketing 41 (2023) 3, pp. 628-648
participation and ensure accurate responses, companies traditionally offer either self-benefiting incentives, like lottery prizes …, or prosocial incentives, like charity donations. More recently, some companies have started offering prosocial incentives … on top of self-benefiting incentives in the hope to “sweeten the deal,” that is, to improve participation and performance …