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Aspiration of consumers 1 Business start-up 1 Consumer behaviour 1 Consumers in emerging market 1 Emerging economies 1 Entrepreneurial motivations 1 Entrepreneurship 1 Entrepreneurship approach 1 India 1 India's middle class 1 Indien 1 Konsumentenverhalten 1 Middle class 1 Mittelschicht 1 Motivation 1 Schwellenländer 1 Unternehmensgründung 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Grossman, David A. 1 Javalgi, Rajshekhar G. 1
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International business review : the official journal of the European International Business Academy 1
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ECONIS (ZBW) 1
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Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets : the case of India
Javalgi, Rajshekhar G.; Grossman, David A. - In: International business review : the official journal of … 25 (2016) 3, pp. 657-667
Persistent link: https://www.econbiz.de/10011488296
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