findings suggest that the growth of the financial services sector in urban India has not had a significant impact on the …

financial literacy. Design/methodology/approach - Data for the study were collected from the rural parts of South India with 295 … infrastructure and among the consumers possessing low levels of digital and financial literacy in the rural parts of South India …-adoption regions (rural parts of India) in extending Unified theory of acceptance and use of technology 2 with TS. A comparison of …

chosen for this study is India. India has experienced a significant global geopolitical shift that is coinciding with India …'s domestic policy reforms and notable domestic initiatives. Since 2014, India's entrepreneurial ecosystem has seen a significant … domestic initiatives like "Make in India", "Startup India", and digitalization drives, along with massive investments in …