"The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers' decision making within...

Artificial intelligence is everywhere. And yet, the experts tell us, it is not yet actually anywhere. This is because we are yet to achieve artificial general intelligence, or artificially intelligent systems that are capable of thinking for themselves and adapting to their circumstances....

Agile software development is having a profound impact on the software industry. However, the Agent-Based Social Simulation (ABSS) community has not kept the same pace with the growing interest in agile methods. A review of the evidence available on the relation between agile and ABSS was...

The decision of lifting social restrictions is one of the most critical that public health authorities face to, during a pandemic like the COVID-19 one. This work focuses on the risk associated to such decision. We have called 'final epidemic phase' the period from the re-opening decision to...

This is the specification for the Power Trading Agent Competition for 2020 (Power TAC 2020). Power TAC is a competitive simulation that models a “liberalized” retail electrical energy market, where competing business entities or “brokers” offer energy services to customers through tariff...

This paper studies equilibrium selection in large coordination games played by heterogeneous agents, such as models of bank runs, currency attacks or technology adoption. Player payoffs are affected by the average action and the player’s type, as well as a global parameter reflecting economic...

Problem definition: Firms providing products and services to low income Base of the Pyramid (BOP) customers are increasingly utilizing independent contractor agents rather than employees in their distribution models. We empirically investigate the best way to help agents perform...