Kiymalioğlu, Aslıhan; Yaraş, Eyyüp; Ünal, Duygu Aydin - In: Istanbul Business Research (IBR) 47 (2018) 1, pp. 88-100
This paper aims to investigate the relationship between individual cultural values and brand consciousness, and the effect of this relationship on conspicuous consumption. Individual cultural values scale developed by Yoo et al. (2011), based on five dimensions of national culture propounded by...
