Hernandez-Fernandez, Asuncion; Lewis, Mathieu Collin - In: European journal of management and business economics : … 28 (2019) 3, pp. 222-238
these constructs as well as the three antecedents of BA: individuality, consistency and continuity. Design … relationship between brand individuality and BA was the most significant of the five, while the association between BA and PV was …