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~subject:"Theorie"
~person:"Schaller, Christian"
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Schaller, Christian
Bosworth, Steven
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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ECONIS (ZBW)
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M-Loyalty : Kundenbindung durch personalisierte mobile Dienste
Reichwald, Ralf
;
Schaller, Christian
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 263-288)
.
2002
Persistent link: https://www.econbiz.de/10001701750
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E-Loyalty : Kundenbindung durch Individualisierung im E-Business
Piller, Frank T.
;
Schaller, Christian
- In:
Electronic Business und Mobile Business : Ansätze, …
,
(pp. 439-463)
.
2002
Persistent link: https://www.econbiz.de/10001679235
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