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Year of publication
Subject
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Consumer behaviour 3 Konsumentenverhalten 3 Theorie 2 Theory 2 inference making 2 CSR Communications 1 CSR Domains 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Decision 1 Entscheidung 1 Experiment 1 Feldforschung 1 Field research 1 Greenwashing 1 Halo Effect 1 Inference Making 1 Public relations 1 Savings 1 Sparen 1 Willingness to pay 1 Zahlungsbereitschaftsanalyse 1 choice architecture 1 enjoyment 1 farsighted decisions 1 field experiment 1 marketplace cues 1 peer-to-peer markets 1 precommitment 1 pricing 1 willingness to accept 1 willingness to pay 1 Öffentlichkeitsarbeit 1
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Online availability
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Free 3
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 3
Author
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Benartzi, Shlomo 1 Beshears, John 1 Dai, Hengchen 1 López-Rodríguez, Sofía 1 Milkman, Katherine L. 1 Paley, Anna 1 Read, Daniel 1 Reiff, Joseph 1 Smith, N. Craig 1 Smith, Robert W. 1 Teeny, Jacob D. 1 Zane, Daniel M. 1
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Published in...
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Faculty & research / Insead : working paper series 1 Journal of marketing research 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
Cover Image
Production enjoyment asymmetrically impacts buyers' willingness to pay and sellers' willingness to charge
Paley, Anna; Smith, Robert W.; Teeny, Jacob D.; Zane, … - 2024
Persistent link: https://www.econbiz.de/10015374128
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Cover Image
Save more today or tomorrow : the role of urgency in precommitment design
Reiff, Joseph; Dai, Hengchen; Beshears, John; Milkman, … - In: Journal of marketing research 60 (2023) 6, pp. 1095-1113
Persistent link: https://www.econbiz.de/10014427302
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Cover Image
CSR Halo: The Gift that Keeps on Giving?
Smith, N. Craig; Read, Daniel; López-Rodríguez, Sofía - 2018
Persistent link: https://www.econbiz.de/10012039969
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