In this paper, we consider a novel game theory model for the competitive influence maximization problem. We model this … the proposed model, we extend both the Linear Threshold model and the Independent Cascade model. We study an influence … maximization model in which users’ heterogeneity, information content, and network structure are considered. Contrary to previous …

In this paper, we consider a novel game theory model for the competitive influence maximization problem. We model this … the proposed model, we extend both the Linear Threshold model and the Independent Cascade model. We study an influence … maximization model in which users' heterogeneity, information content, and network structure are considered. Contrary to previous …