Mubarik, Mobashar; Maciukaite-Zviniene, Saule; Mubarak, … - In: Journal of innovation & knowledge : JIK 10 (2025) 2, pp. 1-10
This study explores the determinants of intelligent automation implementation within organisations and their implications for strategic value and technological adoption. Grounded in diffusion of innovation theory, this study examines how digital competencies, technology absorptive capacity, and...