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IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society
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Transparentizing the "black box" of live streaming : impacts of live interactivity on viewers' experience and purchase
Wu, Dezhi
;
Wang, Xinwei
;
Ye, Hua
- In:
IEEE transactions on engineering management : EM ; a …
71
(
2024
),
pp. 3820-3831
Persistent link: https://www.econbiz.de/10015407714
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