Ji, Junzhe; Dimitratos, Pavlos; Huang, Qingan - In: International Marketing Review 33 (2016) 2, pp. 219-245
Purpose – The purpose of this paper is to examine international decision making, information processing, and related …-mode performance. Despite their significance from an information processing perspective, these issues have not been sufficiently …-performance association. These findings support and refine the rationale of the information processing perspective. Originality/value – These …