Search Results - subject:"Information Processing"

The effects of message strategy and execution framework on teenage boy's processing of print advertisements in India

Chattopadhyay, Tuhin - In: The international journal of business science & applied … 5 (2010) 2, pp. 17-28

The purpose of this paper is to explore the most effective print advertising strategy in terms of message strategy and execution framework for teenage boys in India. Teenage boys (n = 400) watched twenty advertisements in which message strategy and execution framework were manipulated in a 2x10...

Persistent link: https://www.econbiz.de/10011894274

Identifying and mitigating the antecedents of supply chain disruptions - 3 essays

Habermann, Marco - 2009

. Finally, we identify information processing capability as the key characteristic that helps mitigate the impact of complexity …

Persistent link: https://www.econbiz.de/10009462800

The effect of regulatory orientation and decision strategy on brand judgments

Wan, EW; Hong, J; Sternthal, B - 2009

Four studies investigate how consumers' regulatory orientation and the decision strategies used to process message information affect their judgments. Evaluations of the chosen brand were more favorable when individuals with a prevention focus used decision strategies that enhanced the accuracy...

Persistent link: https://www.econbiz.de/10009471498

A model of overconfidence

Weinberg, Bruce A. - 2009

People use information about their ability to choose tasks. If more challenging tasks provide more accurate information about ability, people who care about and who are risk averse over their perception of their own ability will choose tasks that are not sufficiently challenging. Overestimation...

Persistent link: https://www.econbiz.de/10010269111

A Model of Overconfidence

Weinberg, Bruce A. - Institute for the Study of Labor (IZA) - 2009

Persistent link: https://www.econbiz.de/10005039646

Endogenous Firm and Information Rent Under Demand Uncertainty

Li, Yanfei; Yao, Shuntian; Chia, Wai-Mun - Volkswirtschaftliche Fakultät, … - 2009

information processing organization, putting it in stochastic environment. As perfect information is no longer the assumption … value of information. It shows that under certain business conditions, a firm with certain type of information processing … market competition, and the cost of information processing. To test the model, case studies on the financial industry and the …

Persistent link: https://www.econbiz.de/10004961526

Using involvement to understand responses to biosecurity

Bewsell, Denise; Bigsby, Hugh R.; Cullen, Ross - New Zealand Agricultural and Resource Economics Society … - 2009

decision making, and information processing and persuasion. In this study, we drew on the concept of involvement to investigate … note of biosecurity information implying that involvement with biosecurity prompts some initial information processing …

Persistent link: https://www.econbiz.de/10008802942

Framing Effects as Violations of Extensionality

Bourgeois-Gironde, Sacha; Giraud, Raphaël - HAL - 2009

Framing effects occur when different descriptions of the same decision problem give rise to divergent decisions. They can be seen as a violation of the decisiontheoretic version of the principle of extensionality (PE). The PE in logic means that two logically equivalent sentences can be...

Persistent link: https://www.econbiz.de/10008793259

A conceptual model of consumers’ online tourism confusion

Lu, Allan Cheng Chieh; Gursoy, Dogan - In: International Journal of Contemporary Hospitality Management 27 (2015) 6, pp. 1320-1342

Purpose – This study aims to develop a conceptual model demonstrating the antecedents and outcomes of consumers’ online tourism information confusion. Design/methodology/approach – A deductive approach was utilized to propose eight variables as antecedents of online confusion and five...

Persistent link: https://www.econbiz.de/10014764094

Gender differences in information processing and transparency: cases of apparel brands’ social responsibility claims

Bhaduri, Gargi; Ha-Brookshire, Jung - In: Journal of Product & Brand Management 24 (2015) 5, pp. 504-517

males and females are different in their information processing styles but also how such differences arise. …

Persistent link: https://www.econbiz.de/10014897174