While most of the literature views users and producers as organizationally distinct, this paper studies users within producer firms. We define “embedded lead users” (ELUs) as employees who are lead users of their employing firm's products or services. We argue that ELUs benefit from dual...

Purpose – This paper aims to assert that teams are a technology used to achieve task goals or social objectives that cannot be accomplished by individuals alone. Much current work in organizations is knowledge based, so it is important to know when to apply teams as a technology and how teams...