Bordonaba‐Juste, Victoria; Lucia‐Palacios, Laura; … - In: Marketing Intelligence & Planning 30 (2012) 2, pp. 212-229
Purpose – There are two purposes of this paper: first, to analyze the effect of size and other organizational factors (IT knowledge, IT external support and the level of employees' education) on the use of e‐business; and second, to identify similarities and differences among these factors...