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  • Search: subject:"Information encountering"
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Year of publication
Subject
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Beziehungsmarketing 1 Consumer behaviour 1 Customer inspiration 1 Goal state 1 Information encountering 1 Information relevance 1 Konsumentenverhalten 1 Purchase behavior 1 Relationship marketing 1
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Online availability
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Free 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Chen, Zhuo 1 Gong, Yanping 1 Huang, Rong 1 Lu, Xi 1
Published in...
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Journal of retailing and consumer services 1
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ECONIS (ZBW) 1
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How does information encountering enhance purchase behavior? : the mediating role of customer inspiration
Chen, Zhuo; Gong, Yanping; Huang, Rong; Lu, Xi - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015095099
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