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  • Search: subject:"Information source credibility"
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Brand architecture 1 Brand management 1 Consumer behaviour 1 Corporate reputation 1 Credibility 1 Firmenimage 1 Glaubwürdigkeit 1 HR marketing 1 Information source credibility 1 Konsumentenverhalten 1 Markenarchitektur 1 Markenführung 1 Personalmarketing 1 Public relations 1 corporate brand 1 corporate communication 1 customer reviews 1 employee testimonials 1 employer brand 1 intention to apply 1 product brand 1 Öffentlichkeitsarbeit 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Gupta, Shiksha 1 Saini, Gordhan K. 1
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Global business review 1
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ECONIS (ZBW) 1
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Information source credibility and job seekers' intention to apply : the mediating role of brands
Gupta, Shiksha; Saini, Gordhan K. - In: Global business review 21 (2020) 3, pp. 743-762
Persistent link: https://www.econbiz.de/10012259362
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