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And Generational Cohort
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Consumer behaviour
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Graphic Elements
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Informational Elements
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Kaufentscheidung
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Konsumentenverhalten
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Package
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Packaging
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Purchase Decision Process
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Purchase decision
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Verpackung
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Cortina-Mercado, Melissa
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Global journal of business research : GJBR
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Effect of packaging design in the purchase decision process : a comparison of generations
Cortina-Mercado, Melissa
- In:
Global journal of business research : GJBR
11
(
2017
)
2
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011790420
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