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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject:"Informationsverarbeitung"
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Mobile Anwendung
4
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Consumer behaviour
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Gender
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Geschlecht
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Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Baek, Tae Hyun
1
Banerjee, Syagnik
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Dholakia, Ruby R.
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Kim, Seeun
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Kim, Youn-Kyung
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Lee, Hyun-joo
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Taylor, David
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Tran, Trang
1
Wen, Chao
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Yang, Kiseol
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
42
Journal of business research : JBR
32
SpringerLink / Bücher
29
Technological forecasting & social change : an international journal
21
International journal of business information systems : IJBIS
20
International journal of networking and virtual organisations : IJNVO
18
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
17
Information systems research : ISR
14
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
HMD : Praxis der Wirtschaftsinformatik
12
Electronic commerce research
11
Apps management and e-commerce transactions in real-time
10
Enterprise mobility : applications, technologies and strategies
10
Information systems and e-business management : ISeB
10
Research
10
International journal of consumer studies
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Marketing intelligence & planning
9
Springer eBook Collection
9
Handbook of research in mobile business : technical, methodological, and social perspectives
8
International journal of hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
7
International journal of retail and distribution management
7
Journal of advertising research
7
Journal of hospitality marketing & management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Pervasive advertising
7
Psychology & marketing
7
Computers & operations research : and their applications to problems of world concern ; an international journal
6
Europäische Hochschulschriften / 5
6
IWI-Diskussionsbeiträge
6
Information economics and policy : IEP
6
Internet policy review : journal on internet regulation
6
Journal of electronic commerce research : JECR
6
Journal of marketing
6
Journal of marketing communications
6
Management information systems : mis quarterly
6
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ECONIS (ZBW)
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1
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
2
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
3
Location-based mobile advertisements and gender targeting
Banerjee, Syagnik
;
Dholakia, Ruby R.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 198-214
Persistent link: https://www.econbiz.de/10009666646
Saved in:
4
Gender differences in using mobile data services: utilitarian and hedonic value approaches
Yang, Kiseol
;
Lee, Hyun-joo
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003991299
Saved in:
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