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  • Search: subject:"Informative advertising"
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Year of publication
Subject
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informative advertising 25 Informative advertising 11 Advertising 9 Informative Advertising 9 Werbung 9 dispersed information 9 Theorie 7 global-games 7 platform competition 7 two-sided markets 7 Information disclosure 5 Preismanagement 5 Pricing strategy 5 Theory 5 Werbewirkung 5 Advertising effects 4 Consumer behaviour 4 Economics of information 4 Informationsökonomik 4 Konsumentenverhalten 4 Targeted advertising 4 consumer awareness 4 consumer search 4 Asymmetrische Information 3 Digital platform 3 Digitale Plattform 3 Information behaviour 3 Information dissemination 3 Informationsverbreitung 3 Informationsverhalten 3 Network economics 3 Netzwerkökonomik 3 Preisdifferenzierung 3 Price discrimination 3 Signaling 3 advertisemen 3 behavioral bias 3 behavioral industrial organization 3 consumer protection 3 differentiating advertising 3
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Online availability
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Free 46
Type of publication
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Book / Working Paper 40 Article 6
Type of publication (narrower categories)
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Working Paper 16 Graue Literatur 9 Non-commercial literature 9 Arbeitspapier 8 Article 1 Conference Paper 1 Conference paper 1 Konferenzbeitrag 1 Thesis 1
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Language
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English 26 Undetermined 20
Author
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Jullien, Bruno 9 Pavan, Alessandro 9 Peitz, Martin 7 Karle, Heiko 4 Li, Sanxi 4 Non, Marielle C. 4 Simbanegavi, Witness 4 Zhao, Xiaojian 4 GERASYMENKO, Anzhelika G. 3 Janssen, Maarten C.W. 3 Esteban, Lola 2 Hannane, Jonas 2 Schultz, Christian 2 Çelik, Levent 2 Alipranti, Maria 1 Anderson, Simon P. 1 Celik, Levent 1 Esteves, Rosa Branca 1 Guimaraes, Paulo 1 Hernandez, Jose M. 1 Hernández, José M. 1 Hwang, Hae-Shin 1 Immordino, Giovanni 1 Janssen, Maarten C. W. 1 Mitrokostas, Evangelos 1 Nair, Harikesh 1 Ortuño Ortín, Ignacio 1 Ortín, Ignacio Ortuño 1 Petrakis, Emmanuel 1 Reisinger, Markus 1 Renault, Régis 1 Saak, Alexander E. 1 Sahni, Navdeep S. 1 Zotov, Viktor 1
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Institution
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Center for Economic Research and Graduate Education and Economics Institute (CERGE-EI) 3 Economic Research Southern Africa (ERSA) 3 Toulouse School of Economics (TSE) 2 Abteilung für Volkswirtschaftslehre, Universität Mannheim 1 Agricultural and Applied Economics Association - AAEA 1 Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management 1 Centro Studi di Economia e Finanza (CSEF) 1 Department of Economics, University of Crete 1 Economic Policy Research Unit (EPRU), Økonomisk Institut 1 Institut d'Économie Industrielle (IDEI), Toulouse School of Economics (TSE) 1 Instituto Valenciano de Investigaciones Económicas (IVIE) 1 Núcleo de Investigação em Microeconomia Aplicada (NIMA), Universidade do Minho 1 Tinbergen Institute 1 Tinbergen Instituut 1 University of Virginia, Department of Economics 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
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Published in...
All
CERGE-EI Working Papers 3 Working Papers / Economic Research Southern Africa (ERSA) 3 CSIO Working Paper 2 CSIO working papers 2 EPRU Working Paper Series 2 TSE Working Papers 2 Tinbergen Institute Discussion Papers 2 Working Paper Series 2 Working paper series 2 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 1 Annals of marketing-mba 1 Beiträge zur Jahrestagung des Vereins für Socialpolitik 2019: 30 Jahre Mauerfall - Demokratie und Marktwirtschaft - Session: Industrial Organisation 1 CSEF Working Papers 1 DIW Discussion Papers 1 Discussion Paper 1 Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management 1 Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University 1 Discussion paper / Tinbergen Institute 1 Discussion papers / Deutsches Institut für Wirtschaftsforschung 1 EcoForum 1 Economics Bulletin 1 IDEI Working Papers 1 MPRA Paper 1 NIMA Working Papers 1 SERIEs - Journal of the Spanish Economic Association 1 Stanford University Graduate School of Business research paper 1 Tinbergen Institute Discussion Paper 1 Virginia Economics Online Papers 1 Working Papers / Abteilung für Volkswirtschaftslehre, Universität Mannheim 1 Working Papers / Department of Economics, University of Crete 1 Working Papers. Serie AD 1
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Source
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RePEc 24 EconStor 10 ECONIS (ZBW) 9 BASE 3
Showing 1 - 10 of 46
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Advertising in online labor markets: A signal of freelancer quality?
Hannane, Jonas - 2024
Freelancers face cold-start problems in online labor markets: getting hired is very difficult without ratings, while obtaining a rating is impossible unless already having been hired. According to economic theory and empirical evidence, advertising can serve as a signal of product quality for...
Persistent link: https://www.econbiz.de/10014635104
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Advertising in online labor markets : a signal of freelancer quality?
Hannane, Jonas - 2024
Freelancers face cold-start problems in online labor markets: getting hired is very difficult without ratings, while obtaining a rating is impossible unless already having been hired. According to economic theory and empirical evidence, advertising can serve as a signal of product quality for...
Persistent link: https://www.econbiz.de/10014561411
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Excessive Targeting
Karle, Heiko - 2019
We consider a market with two symmetric firms and two asymmetric consumer groups. Firms send advertising messages which inform consumers about the existence and the price of their product (Butters, 1977). Targeting a specific consumer is imperfect as with some probability the consumer is not...
Persistent link: https://www.econbiz.de/10012099188
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Excessive targeting
Karle, Heiko; Reisinger, Markus - 2019 - Preliminary version
We consider a market with two symmetric firms and two asymmetric consumer groups. Firms send advertising messages which inform consumers about the existence and the price of their product (Butters, 1977). Targeting a specific consumer is imperfect as with some probability the consumer is not...
Persistent link: https://www.econbiz.de/10012314221
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Information management and pricing in platform markets
Jullien, Bruno; Pavan, Alessandro - 2018
We study platform markets in which the information about users' preferences is dispersed. First, we show how the dispersion of information introduces idiosyncratic uncertainty about participation decisions and how the latter shapes the elasticity of the demands and the equilibrium prices. We...
Persistent link: https://www.econbiz.de/10012155637
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Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.; Nair, Harikesh - 2018 - This draft: March 6, 2018
We develop a field experiment that assesses whether advertising can serve as a signal that enhances consumers' evaluations of advertised goods. We implement the experiment on a mobile search platform that provides listings and reviews for an archetypal experience good, restaurants. In...
Persistent link: https://www.econbiz.de/10011864639
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Cover Image
Information management and pricing in platform markets
Jullien, Bruno; Pavan, Alessandro - 2018
We study platform markets in which the information about users' preferences is dispersed. First, we show how the dispersion of information introduces idiosyncratic uncertainty about participation decisions and how the latter shapes the elasticity of the demands and the equilibrium prices. We...
Persistent link: https://www.econbiz.de/10011858081
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De-Targeting: Advertising an Assortment of Products to Loss-Averse Consumers
Karle, Heiko; Peitz, Martin - 2016
We consider product markets in which consumers are interested only in a specific product category and initially do not know which product category matches their tastes. Using sophisticated tracking technologies, an intermediary can make inferences about a consumer's preferred product category...
Persistent link: https://www.econbiz.de/10011441885
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De-targeting: advertising an assortment of products to loss-averse consumers
Karle, Heiko; Peitz, Martin - 2016
We consider product markets in which consumers are interested only in a specific product category and initially do not know which product category matches their tastes. Using sophisticated tracking technologies, an intermediary can make inferences about a consumer's preferred product category...
Persistent link: https://www.econbiz.de/10011492145
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Platform pricing under dispersed information
Jullien, Bruno; Pavan, Alessandro - 2014
latter shapes the elasticity of the demands and thereby the equilibrium prices. We then study informative advertising â€¦
Persistent link: https://www.econbiz.de/10011335451
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