Ateetanan, Pornprom; Supnithi, Thepchai; Shirahada, Kunio; … - In: Administrative Sciences : open access journal 16 (2026) 3, pp. 1-29
Roadmapping is widely used as a collaborative management tool for innovation planning; however, how stakeholders co-create value throughout the roadmapping process remains insufficiently evidenced and operationalized. Drawing on service-dominant (S-D) logic and stakeholder integration, this...