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Year of publication
Subject
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Consumer behaviour 7 Konsumentenverhalten 7 Relationship marketing 6 Beziehungsmarketing 5 SDG 4 explorative 4 feedback loops 4 insight matrix 4 modeling 4 participatory 4 qualitative 4 soft factors 4 sustainability 4 transition 4 Consumer insight 3 Innovation 3 SAS/INSIGHT 3 insight 3 Behavioral insight 2 Brand avoidance 2 Brand hate 2 Brand image 2 Brand management 2 Brand positioning 2 Concept testing 2 Corporate social responsibility 2 Data protection 2 Datenschutz 2 Decision 2 Entscheidung 2 Graphiques Exploratoires 2 IHS Global Insight model 2 Innovation management 2 Innovationsmanagement 2 Insight 2 Markenführung 2 Markenimage 2 Nachhaltige Entwicklung 2 Negative experience 2 Negative word of mouth 2
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Online availability
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Free 31 CC license 4
Type of publication
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Article 19 Book / Working Paper 12
Type of publication (narrower categories)
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Article in journal 15 Aufsatz in Zeitschrift 15 Article 3 Graue Literatur 3 Non-commercial literature 3 Working Paper 3 Arbeitspapier 2 Hochschulschrift 1
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Language
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English 22 Undetermined 7 Portuguese 1 Spanish 1
Author
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Guen, Monique Le 5 Anderson, Carl 4 Denich, Manfred 4 Neumann, Kai 4 Ataniyazova, Zamira 2 Brandão, Amélia Maria Pinto da Cunha 2 Friedman, Barry 2 Kiran, Prabha 2 Pinto, Olavo 2 Aguiar, Edvan Cruz 1 Akbar, M. Bilal 1 Amirmoeini, Kamyar 1 Atanasiu, Radu 1 Bahn, Olivier 1 Baker, Ryan C. 1 Barends, Ard J. 1 Barnes, Elizabeth 1 Beckstead, Jason W. 1 Cabooter, Elke 1 Calof, Jonathan L. 1 Camacho, Nuno 1 Carrasco-Santos, María Jesús 1 Chandra, Shobhana 1 Confais, Josiane 1 Cristófol-Rodríguez, Carmen 1 Destandau, Sophie 1 Donthu, Naveen 1 Fedorko, Richard 1 Ganges, Byron 1 Gangnes, Byron 1 Ghaboulian Zare, Sara 1 Guitart, Ivan A. 1 Hu, Zi-jun 1 Khapova, Svetlana N. 1 Klein, Beyza 1 Knowles, Samuel Kenneth Zachary 1 Kumar, Satish 1 Kump, Barbara 1 Ladiray, Dominique 1 Lim, Weng Marc 1
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Institution
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HAL 3 Centre d'Économie de la Sorbonne, Université Paris 1 (Panthéon-Sorbonne) 1 Department of Economics, University of Hawaii-Manoa 1 Maison des Sciences Économiques, Université Paris 1 (Panthéon-Sorbonne) 1 University of Hawai'i Economic Research Organization (UHERO), University of Hawaii-Manoa 1
Published in...
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Post-Print / HAL 3 Psychology & marketing 2 Asian Agricultural Research 1 Cahiers de la Maison des Sciences Economiques 1 Consumer behavior review : CBR 1 Documents de travail du Centre d'Economie de la Sorbonne 1 ERIM Ph. D. series research in management / Erasmus Institute of Management 1 Economics : the open-access, open-assessment e-journal 1 Economics : the open-access, open-assessment journal 1 Economics Discussion Papers 1 Economics: The Open-Access, Open-Assessment E-Journal 1 European Journal of Management and Business Economics (EJM&BE) 1 European journal of management and business economics : EJM&BE 1 Foresight and STI governance : journal of the National Research University - Higher School of Economics 1 Human relations : towards the integration of the social sciences 1 International Journal of Corporate Social Responsibility (JCSR) 1 International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance 1 International journal of pharmaceutical and healthcare marketing 1 International journal of selection and assessment : IJSA 1 International review on public and non-profit marketing 1 Journal of management studies : JMS 1 Journal of the Academy of Marketing Science 1 Judgment and Decision Making 1 Les cahiers du GERAD 1 Oeconomia Copernicana 1 Revista de marketing y publicidad : revista semestral 1 Working Papers / Department of Economics, University of Hawaii-Manoa 1 Working Papers / University of Hawai'i Economic Research Organization (UHERO), University of Hawaii-Manoa 1
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Source
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ECONIS (ZBW) 18 RePEc 9 EconStor 4
Showing 1 - 10 of 31
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10015192977
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The role of hydrogen in integrated assessment models : a review of recent developments
Ghaboulian Zare, Sara; Amirmoeini, Kamyar; Bahn, Olivier; … - 2024 - Revised: November 2024
Persistent link: https://www.econbiz.de/10015145598
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Verification of GPDS planning framework for social marketing : a Delphi method
Akbar, M. Bilal; Barnes, Elizabeth - In: International review on public and non-profit marketing 21 (2024) 1, pp. 51-81
Persistent link: https://www.econbiz.de/10014501177
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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How Novartis deploys a new model of creativity to understand patients better
Knowles, Samuel Kenneth Zachary; Klein, Beyza - In: International journal of pharmaceutical and healthcare … 17 (2023) 3, pp. 311-326
Persistent link: https://www.econbiz.de/10014336964
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A simple rule is born : how CEOs distill heuristics
Atanasiu, Radu; Ruotsalainen, Riku; Khapova, Svetlana N. - In: Journal of management studies : JMS 60 (2023) 5, pp. 1064-1104
Persistent link: https://www.econbiz.de/10014307804
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Construct validity of a personality assessment game in a simulated selection situation and the moderating roles of the ability to identify criteria and dispositional insight
Barends, Ard J.; Vries, Reinout E. de - In: International journal of selection and assessment : IJSA 31 (2023) 1, pp. 120-134
Persistent link: https://www.econbiz.de/10014265693
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New corporate social responsibility brand evaluation in a developing country: Uzbekistan
Ataniyazova, Zamira; Friedman, Barry; Kiran, Prabha - In: International Journal of Corporate Social … 7 (2022) 1, pp. 1-15
Organizations strive to satisfy salient and unmet consumer needs by providing value through their products and services. If environmentally sustainable "green" brands successfully exist by addressing environmental issues in developed countries where environmental consciousness is high, there may...
Persistent link: https://www.econbiz.de/10014546033
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No need to hide : acknowledging the researcher's intuition in empirical organizational research
Kump, Barbara - In: Human relations : towards the integration of the social … 75 (2022) 4, pp. 635-654
Persistent link: https://www.econbiz.de/10012887346
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El poder emocional de las campañas publicitarias conceptualizadas con dichos y refranes populares : el caso de la cerveza Poker en Colombia
Sánchez-Crespo, Isidro; Carrasco-Santos, María Jesús; … - In: Revista de marketing y publicidad : revista semestral (2022) 5, pp. 7-41
Persistent link: https://www.econbiz.de/10014388771
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