Search Results - subject:"Institution image"

The roles of the country's cognitive, affective, and personality aspects in international students' decision-making

Hendriana, Evelyn; Khairil Wahidin Awang; Raja Nerina … - In: Journal of marketing for higher education 33 (2023) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10014419262

Impacts of perceived country image, institution image and self-image on students' intention to study abroad : a study in Hanoi, Vietnam

Bình Nghiêm-Phú; Thành Hưng Nguyễn - In: Journal of marketing for higher education 30 (2020) 1, pp. 26-44

Persistent link: https://www.econbiz.de/10012258490

An empirical test for mediation effect of educational institute's image on relationship between marketing elements and parents' loyalty : evidence from India

Gautam, Vikas - In: Journal of promotion management : JPM 21 (2015) 5, pp. 584-600

Persistent link: https://www.econbiz.de/10011433565

Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India

Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776

Persistent link: https://www.econbiz.de/10010404102

Marketing in the Public Administration

Nedelea, Alexandru - In: Management & Marketing 1 (2006) 2

By way of its vision and contents, marketing in the public administration imposes upon public servants a new mode of conduct which implies, in equal measures, receptiveness to the citizens' needs, high ability to adapt to the evolution of society's demands and exigencies, innovative spirit,...

Persistent link: https://www.econbiz.de/10005057373