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  • Search: subject:"Intangible Attributes"
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Subject
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Brand 1 Brand image 1 Brand management 1 Consumer behaviour 1 Immaterielle Güter 1 Immaterielle Werte 1 Intangible assets 1 Intangible goods 1 Konsumentenverhalten 1 Luxury goods 1 Luxusgüter 1 Markenartikel 1 Markenführung 1 Markenimage 1 Signalling 1 brand personality 1 intangible attributes 1 luxury brands 1 purchase usage 1 signalling status 1 user profile 1
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Free 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Fuentes, Humberto 1 Kolbe, Diana 1 Vera, Jorge 1
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International journal of consumer studies 1
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ECONIS (ZBW) 1
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The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
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