Swami, Sanjeev; Eliashberg, Jehoshua; Weinberg, Charles B. - In: Marketing Science 18 (1999) 3, pp. 352-372
Managing the allocation of shelf space for new products is a problem of significant importance for retailers. The problem is particularly complex for exhibitors—the retailers in the motion picture supply chain—because they face dynamic challenges, given the short life cycles of movies, the...