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To defend or not to defend? : how responses to negative customer review affect prospective customers' distrust and purchase intention
Zhao, Haichuan
;
Jiang, Lan
;
Su, Chenting
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 45-64
Persistent link: https://www.econbiz.de/10012289421
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